Businesses and advertisers everywhere covet the magical "young male" age group. Generally, these are men from the ages of 24-35, who at least before the recent economic downturn, had disposable money to spend.

Jaguar and Land Rover is paying attention to these customers, and is ushering a complete revamp of their brand. Of course, Land Rover cars will still be synonymous with the rugged great outdoors, and will continue to appeal to adults you would classify as "Baby Boomers," but new marketing plans now focus on younger, more urbane customers, particularly in North America.

As a result, engineers are putting a greater emphasis on things like fuel efficiency and lower cost. This new strategy is perfectly encapsulated in its new Evoque model, which comes as a four-door wagon or two-door hatchback and is the most fuel-efficient car ever produced by Land Rover.

However, just because the Evoque is geared towards urbanities, it doesn't mean it's lost any of the off-road capabilities associated with Land Rovers.

Have you ever brought your Land Rover to a dealership where they act as if they have never had any problems with Land Rovers? If this were true, would you want them experimenting on your vehicle? And if they are lying to project a false image, is that the kind of shop you want to do business with?

The quality of the shop is the single most important issue when it comes to the maintenance of high end vehicles. There is only one thing more frustrating for motor vehicle owners than a car or truck that is constantly being brought into the shop - when an expensive car or truck in constantly in the shop. Every day the vehicle is not accessible is wasted dollars.

Many dealerships operate in production mode, trying to churn out as many repairs as possible in a day, often only putting band-aids on the vehicle to address the symptoms and not the root cause. If you've been unfortunate enough to have to keep bringing your Land Rover in for service multiple times before an issue is fixed, consider an independent land rover service Toronto shop. With more personalized care and attention paid to the customer, Westminster Motor will listen carefully to your concerns as we understand your input is helpful in promptly pinpointing the issue with your vehicle.

If you're looking for affordable attentive service, choose an independent shop and not a dealership repair "mill."

For more information on Land Rover Parts, visit Westminster Motors.
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